Top 12 Resume Writing Tips for 2012

Top 12 Resume Writing Tips for 2012 In February 2012, the Career Thought Leaders Consortium published their Findings of the 2011 Global Career Brainstorming Day: Trends for the Now, the New the Next in Careers. My particular interest lies in resume trends, and you as my readers expect me to be up to date on these matters!   Here are the Top 12 findings in the resume category from the best of the best in the career industry: 1. Resumes are not dead! Every job seeker still needs one to present to employers, recruiters and network contacts. That said, the LinkedIn profile is becoming as important if not more important as an entry point and must be crafted to complement, NOT duplicate, the information in the resume. 2. Brevity Reigns The 3-page resume, however, is going extinct. Keep your resume succinct and preferably to one or two pages, even if you are a high-level executive. This means concise writing, short paragraphs, brief lists of bullet points, and good organization and branding to assist the reader in quickly assessing your strengths. The top third of the first page is prime real estate. 3. Extra Extra! Leverage Addenda Addenda are welcome attachments to short resumes when you have additional accomplishments to convey that did not make it onto the two-pager. 4. Keep it Chronological Stay away from functional resumes. Hybrids are okay but reverse-chronological resumes are still the preferred format for recruiters and hiring managers. 5. Smart-phone Savvy Keep in mind that some people will be reading your resume on their phones. This means you need good headlines and a compelling top third to half of the resume to encourage scrolling down. 6. RoboResumes Keep ATS systems in mind. Make sure your resume is formatted properly to make it through the system. For more on ATS formatting, check out my article, How to Write a Resume that Beats the Computers. 7. Retro Resumes Resume paper is still in style for when you present your resume in person! And it’s â€Å"retro† – you can send your resume in an actual envelope and perhaps get some positive attention for taking the time to do so in this email-centric world. 8. Hyperlink it! Put links on your resume. QR codes are becoming popular, as well as other URLs that link to additional material about the job seeker. 9. Be human Don’t skip the community service, continuing education, civic background, etc. Your character is being evaluated more than ever! And you are encouraged to put a testimonial on your resume. Why say it yourself when you can have someone else say it for you? 10. There’s no one-size fits all. You need a different resume for each position you apply for, and then you need separate versions for the recruiter, the hiring manager, and the ATS software. How overwhelming can that be? That’s what career professionals and resume writers are here for. Hopefully we can make the process just a bit less overwhelming. 11. Vital Stats You don’t need to include your street address in your resume header anymore! DO include your LinkedIn URL, web address if you have one, your city and state, ONE phone number and ONE email address. 12. Ever heard of Twitrez? If you are media-savvy, you may have used the Twitrez tool to communicate your value proposition in a series of 10 tweets, 140 characters each. The idea is that each message can stand on its own and the combined 1400 characters â€Å"create a cohesive overview of a candidate’s core qualifications and value.† Or maybe you’ve tweeted your twesume? I can see what’s next for The Essay Expert – it’s writing Twitter resumes!   Stay tuned†¦

Physics The Domino Effect Lab Report Essays

Physics The Domino Effect Lab Report Essays Physics The Domino Effect Lab Report Paper Physics The Domino Effect Lab Report Paper Controlled Variable: The number of dominoes used (8 dominoes), the distance between the dominoes (2 CM), the loads used as the initial force applied on the amino (egg), the inclined plane used as a platform that will direct the load to hit the first domino (200), the stopwatch used to time the domino effect, the person using the stopwatch, the person releasing the metal weight from the top of the inclined plane, the ruler used to measure the distance between the dominoes. Equipment 1 Inclined Plane 1 (50 g) Metal Weight 4 x 8 (20 g) Metal weight 8 Dominoes (Nun Stacks) 1 Digital Mass Balance (i 0. 1 g) 1 Masking Tape 1 Protractor 1 Ruler 1 Stopwatch (Â ± 0. 01 s) -34290039687500Diagram Analysis of Variables Independent Variable: The mass of the dominoes will vary ranging from 12. 38 g to 82. 38 g. The increase between each of the variable will be constantly 20 g, to satisfy the range of the mass; the original mass of the domino is 12. 38 g, and an additional mass from a 20 g of load will be attached on top of the domino for every change in variable. Dependent Variable: In accordance to the mass for every variable, the time taken of the domino effect to be completed (1st hit to the 8th fall) will also differ. Therefore, the time taken of the domino effect will depend on the change of mass of the dominoes. A stopwatch will be utilized to record the time of the chain of falling dominoes. Controlled Variable: Identified Variables Possible Impact on Results Specific Method for Control Distance between each center point of domino (2 CM) If the distance between each center point of domino differs for every domino in each trial, the time taken of the falling effect will also differ. Making the distance between each domino the same will create the energy transfer from one domino to another domino to be the same as well. The energy transfer will take a certain time, therefore the stance between each domino must be kept constant so that the time taken will not be altered, thus creating a consistent and valid data. The distance between the dominoes (2 CM) will be measured with a 15 CM ruler. To ensure the exact placement of the domino, a masking tape will be used to mark the center point. Number of dominoes (8) The difference in the number of dominoes used for each trials will definitely affect the time taken to complete the domino effect. The greater the amount of dominoes used, the longer the time taken to complete the effect. Similarly, using a smaller amount of domino results in faster falling time. Thus using inconsistent number of dominoes will likely cause invalid comparison between data points to occur. 8 dominoes will be used for the entire experiment. Mass of the metal weight (500 g) If the mass of the metal weight is different, this will affect the initial force acting upon the domino, and ultimately this will increase or decrease the rate of the falling domino, or it might not even budge the dominoes at all. The same metal weight will be utilized for he entire experiment. Angle between the base and the inclined ramp (200) The angle of the ramp also impacts the placement of the metal weight that acts as the trigger to push the dominoes. If the angle of the ramp is not kept constant, the potential energy stored in the metal weight will be different, thus when it is set into motion, the force that will hit the domino will not be the same. This will then interfere the consistency of the data. The angle of 200 will be set by using a protractor. Type of inclined plane Even though friction is neglected in his experiment, by using a different type of inclined plane, the acceleration of the metal weight will be slightly modified, thus the initial force exerted by the metal weight on the domino will also be altered. The same wooden plane will be utilized for the entire experiment. Starting point of the metal weight If the starting point of the ball is inconsistent, the force applied on to the dominoes will also be inconsistent, thus altering the overall data. The place where the ball will be released will be marked by a masking tape. Placement of the dominoes In order to ensure that the domino effect will move smoothly without any obstruction, the dominoes must be placed neatly in a straight line. This will avoid interruption for the time taken for the domino effect to be completed. A ruler will be used to ensure that the dominoes are placed in a straight line. Digital Mass Balance Different digital measurement tools have different calibration. Therefore, it is a crucial aspect to use the same digital mass balance for every trial because this will help create a trend in the data that is accurate and precise.

Overview of Contractual Risk Management Essay Example | Topics and Well Written Essays - 3000 words

Overview of Contractual Risk Management - Essay Example These factors are even prevailing when it comes to upstream oil and gas operations. A typical example of such factors has to do with contractual risk management. Generally, contractual risk management has to do with an integrated process and responsibility of reviewing, analyzing and evaluating contractual risks of pending agreements so that once the agreements are executed, there would not have any repelling risk effects for the parties involved (Taverne, 2008, p. 32). Upstream oil and gas operations is one that is commonly plagued with series of disaster based occurrences that put upstream companies in so much risk of facing liabilities. It is in this direction that both operators and contractors, mainly the government has involved each other the signing of contracts that seek to protect the interest of all people involved. Even though on from a broader perspective, it would be seen as a great idea that there are contractual risks, the absence of an effective and efficient manageme nt system would result in a situation whereby the contract favors one side to the detriment of the other and it is for this reason that contractual risk management is always important. ... ncentrate so much on contractual liabilities whereby there is an adjustment in the liabilities that defaulting companies pay (Gordon and Paterson, 2011, p. 232). The cause of the changes has also panned around two major factors. In the first instance, economic disposition has been identified as a strong factor that influences the contract landscape. Often times, when the market is weak in terms of falling global prices of oil, suppliers most cases become highly desperate towards their work and strive to overcome their negotiating position as they often have weaker negotiating positions at such times when the market is weak. Subsequently, oil and gas companies would be highly defensive on the liabilities involved in the contracts they enter into. Such weak markets is characterized by low revenues and profits for the oil and gas companies and so the best ways they try to stay within their means of operation is to avoid further risks including contractual risks. Apart from the strength of the market, events of increasing oil spills and other forms of upstream oil and gas accidents and disasters also affect the contract landscape. A typical example of this can be cited with the Macondo incident in the Gulf of Mexico, which resulted in several concerns from stakeholders of the type of risks that upstream oil and gas companies should be dealing. Certainly, during such times, contractors become defensive by increasing liabilities associated with prevailing risks. Role of Operators and Contractors Ideally, in the effect of contract risk, there are two major sides of stakeholders identified. These sides are operators and contractors. As expected, the operators are the upstream oil and gas companies who take up the responsibility and task of drilling and transporting oil and gas

Investigation Of A Turner Circuit Essay Example | Topics and Well Written Essays - 1750 words

Investigation Of A Turner Circuit - Essay Example The lab report is detailed on the testing as well the design used in the construction of a tuner circuit. Being that students are supposed to actively take part in the practical in terms of setting frequencies before checking output waveforms, they become better at understanding the operation of the tuner circuit. In this report, therefore, emphasis is on assessing a tuner circuit in order to understand its features better. A circuit allowing an output only at a given frequency forms a tuner circuit. The use of a turner circuit is mainly in the communications industry for selecting of channels. Besides, it plays the role of a sub-system in that it concerts selected carrier frequency as well as its bandwidth into a fixed frequency that is in turn proper in processing from the received radio frequencies (RF). The AM/FM broadcast transmissions then feed the demodulator with the intermediate frequency (IF) and the demodulator in turn converts the radio signal into audio-frequency signals that enable driving a loudspeaker. Applications of wider frequency bandwidth are in transmissions that are more complicated such as DVB-S/DVB-T/DVB-D in digital TV, PAL/NTSC in TV and DAB for digital radio. Frequency bandwidths are equally transmitted as IFs with the use of several sub-carriers in the receiver. If the whole bandwidth undergoes sampling with A/D at a faster rate, the sub-carrier processing takes place (Learn about Electronics.com, 2011). The expected rate is at least twice the IF frequency.

Convince a client to visit a particular travel destination Essay

Convince a client to visit a particular travel destination - Essay Example ng from the travel and stay of non-residents, in so far as they do not lead to permanent residence and are not connected to any earning activity† (Cruz, 2006). Few of the major factors that can help in deciding the travel location are the purpose of the visit and the cash available to finance the visit. There are many different places within the world that can provide greatest entertainment along with perfect leisure time but the best place that provides both along with the greatest value of money is Dubai. It is also considered to be a business hub; hence many people also consider it to be a business spot. Dubai has expanded at a rapid rate over the last decade or so. The city has gained significant importance since the last decade. This is because of the increased developmental projects within the city. The city has expanded and blossomed quickly and it has recently caught the eye of a large chunk of tourists from around the globe. The city is not big and hence it can be really good for a short visit as a tourist would be able to witness the entire city within a very short span of time. The city offers a mix of different tour spots. From the sand dunes and the desert to the lively beaches, the city offers a mix two different experiences. The city is well renowned for the â€Å"Burj Khalifa†, the tallest building in the world. The skyscraper offers an imminent view of the entire city from the 124th floor. It is considered to be the 2nd highest viewing spot within the world. The viewing spot is also equipped with a telescope which helps the visitors in viewing live locations. Although the observation deck is closed for public, but there are strong rumors that it would be re-opened by the 14th of Feb, 2012. The city is also known for its Desert Safari. Tourists have to book the Safari tour and they are picked up from their respective hotels in the morning. Then the tourists are given a sensational ride through the deserts in the outskirts of the city, these

Portrait of Dr Gachet Essay Example for Free

Portrait of Dr Gachet Essay A. Introduction When the name Van Gogh comes up, one can imagine sunflowers, stars at night, rice fields, and lonely portraits. His works resemble writing. (Berger, 2001, p.87) His life rendered to writing. When one hears his name, one remembers a song, a play, a book.   Van Gogh’s appeal is world-wide. Collectors, dealers, and museums place a high price on a painting. Artists, art critics, and even an ordinary person who knows a thing or two about Western art can appreciate his works as well as his life story.    He was a post impressionist painter. (vangoghgallery.com) One of the controversial paintings of Van Gogh is the Portrait of Dr. Gachet. The subject (Paul Ferdinand Gachet) was the painter’s physician and friend. He made the portrait six weeks before he committed suicide. (businessweek.com, 1998) B. Description / Analysis The subject in the painting occupied much of the space. It cuts a diagonal line in the middle of the canvass. The slant gives the mood of the subject. Dr. Gachet is in a reclining position as if exhausted and sad. The subject’s outline – from his hat, to his shoulders, to his hand, was drawn with soft curved lines. The features of the face and the coat are also of curves. The curves give the work an over-all softness which contributes to the idea of sadness; as opposed to sharp lines which usually denote coldness. There were very few straight lines used. They can only be seen in the objects (two books) beside the subject. There are also the famous small strokes using semi-curved lines used by Van Gogh to give texture. The strokes have little space between them. And, the background colors of these strokes are still very visible. These small strokes create a pattern-like detail ( it used the principle of repetition) to the visual objects that uses them such as subject’s clothes and his background.   The main subject is oval. He is like a fruit reclining on a table. The dominant colors are blue and green. There are many shades using these colors. They are contrasting to the subject’s skin tone which is mostly a combination of yellow and cream. The face and the arms are fair with soft details using light brown and green. The contrast of the dark and the light colors brings attention to the face, and thus the mood of the subject; which as mentioned earlier looks exhausted and sad. The subject was placed in the middle ground.   The foreground are the other visual objects such as books, table and the flowers in a vase. The foreground gives an idea to the setting; that the portrait was done during a casual encounter. The background is an outline of a landscape (in dark blue) and sky (in pale blue). The background colors are of the same shade which create harmony. The Portrait of Dr.Gachet was painted in 1890. Its size is 67 x 56 cm. It used oil on canvas.(paletaworld.org) Van Gogh used this medium the most as shown in his most famous paintings. There are debates on whether Van Gogh’s art is impressionist, expressionist or post-impressionist. Partly, due to the small brush strokes he used to give detail to visual objects, some say he belongs to the impressionist painters. The small strokes are signs of the artist’s swift motion during painting. Since the outline of the visual objects are simple, one gets the idea that the artist must have paid attention to the affect reality such as the mood or feeling of the subject at that time. This presents a way of seeing; as opposed to hyperrealist artworks which concentrate on the mastery of details. (Berger, 2001, p. 8) C. Interpretation The over-all impact of the painting is sadness. It was an intimate portrait because the painter was drawing out feelings. This can be seen in the choice of colors, soft lines and -most obvious- the details of the subject’s face. By the title alone Portrait of Dr. Gachet, one expects to see a serious man. Visual details show the same characteristic as the subject appears to be a serious man. Beside the subject were books. Reading suggests educational or professional background. The subject wore a dark coat and a defined moustache -which are the common symbols of being proper. The usual portraits are arranged like a pictorial. The Portrait of Dr. Gachet deviates from this. It is not a display of attributes. The painting is affective. This means that it shows a relation between the subject and the painter. The subject was relaxed enough to recline and show his emotions. He looks exhausted or resigned from something, and he is conveying it. The table used as a foreground suggests the looker (the painter) might be on the other end. Facts concerning the subject’s relation to Van Gogh came as no surprise. He was said to be unable to help Van Gogh in his depression and is suffering from it as well. (Bertman, 2006) The subject’s relation to the painter is relevant. He was his doctor. And he was with him days before the painter’s death.   The sad and tired look on the doctor’s face symbolizes surrender. The death of Van Gogh came days later. In the Portrait of Dr. Gachet, Van Gogh was painting vulnerability. He was keen to the moment being lived by himself and his subject. D. Judgment The Portrait of Dr. Gachet stirred controversy for the high price it was bought and the mystery of its vanishing. It was auction in 1990 with a bidding that started with $20 million and sealed with $ 82.5 million. A Japanese industrialist kept it in a secret store room. He gained notoriety when he exclaimed in jest that the piece would be cremated with him. After his death, the painting was said to have been sold, but it was no longer seen by the public. The Portrait of Dr. Gachet is controversial not only because it was the painting bought with the highest price for an auction. The very manner of passing it from one collector to another who did not have any interest in sharing it to the public, and not even to view it himself, (Kleiner, 2000)   show how art is a property of the privileged. Its vanishing act sparked further debates on the commodification of art. The common sentiment revolves around the seemingly waste of art because Van Gogh was important to the public. But, the pr ivileged (collector) did not have the intention to give. It seemed their own love of art is a pretension. (Berger, 103) E. Conclusion The Portrait of Dr. Gachet is a portrait of many values. It is a portrait drawn to portray beyond social status. It also described social relations. It is an artwork about perception and emotions. It is an intimate portrait of a man who was supposed to cure the painter. It is significant to all who appreciate Van Gogh. It is also valuable to all who regard art beyond one’s private collection.

Danone company in India analysis

Danone company in India analysis In early 1900s a small yogurt producing factory with a vision to reach its scrumptious yogurts in every part of the world was started in Barcelona, Spain. Later Danone entered the biscuit industry in 1986 by buying General Biscuit and in 1989 it added to its portfolio of biscuit brands by acquiring Nabiscos European subsidiaries  [1]  . Later Danone began aggressively venturing globally and took over 40 acquisitions in Asia, Latin America, Central Europe, Africa, and the Middle East. The Globalization vision would have been futile if Danone Group would have not entered Indian market where 1/6th of the world population resided. It took 7 decades for Danone to reach India with an immense hope of stabilizing its brand through a joint venture with Wadia group. Together they took over 51 percent holding of Indias leading biscuit manufacturer, Britannia Industries Limited. Danone did foresee this venture as a potential growth for one its core business lines of biscuits. Along with stre ngthen its biscuit portfolio, it saw strategical entry of the other two businesses of dairy products and beverages (specifically water). Antoine Riboud founder of Danone stated during unveiling of the companies from BSN to Danone that We wanted our name to be an added source of momentum for the global expansion that is now our priority. The food industry has in the past treated markets as discreet entities separated from each other by the culinary traditions of countries or regions, but it is now caught up in the same swing to globalization as others. This is because not only tastes, but also distribution and media are becoming just as global (Franck, 1996). Antoine Riboud and his successor Franck Riboud knew that they had to develop a response to this allegation by entering the Indian market to strengthen the growth of its biscuits, dairy products and beverages. However Danones association with its joint venture persuaded a change of strategy which eventually restructured its core business line and future actions. However, Danone stayed consistent with its priority of expansion globally and considering India to be important nation to pursue its vision. About Danone Group The Danone Group is a multinational food products company and currently consists of four principal business lines namely fresh dairy products, bottled water, baby nutrition and medical nutrition. Danones fresh dairy products sector represents 60% of the group sales according to 2009 report making it the number one company in fresh dairy products. The two lines of probiotic dairy products named as Actimel and Activia are the most accepted products of Danone [refer exhibit 2]. As for the other business lines, the bottled waters and baby nutrition products were ranked number two in the world and its medical nutrition products as number one in European market (Press Pederson, 2000). The Globalization strategy of Danone products commenced in early 1990s. Before entering India, Danones major business lines consisted of fresh dairy, biscuits, glass containers and beer [refer exhibit 3]. Based on world rankings in 1995, Danone was categorized as the world seventh largest food group, and the pioneer in fresh dairy products and biscuits. It was also ranked as number two in pasta, beer and glass containers. In May 1997 Franck Riboud announced the adoption of a new company strategy focusing on three core business areas namely dairy products, biscuits, and beverages (specifically water and beer)in which the company had global leadership [refer exhibit 1]. These areas also represented 85 percent of group sales (Press Pederson, 2000). Background In far far away land a small cookie making factory was started and K. Ranjan Pillai sobriquet as Biscuit King was crowned in the late 1980s. The throne of Mr. Pillai resided with Britannia Industries Ltd (BIL), which was a pioneer in Indian Biscuit Industry. However the reign of the Biscuit King soon got over, as the 43-year old Biscuit-King was pleaded guilty to the charge and admitted he had authorised the release of the companys funds to pay debt incurred by two of his cashew-trading firms. The biscuit tycoon was sent to Tihar Central Jail of India in 1995 and whose death in the same year closed what  the Economic Times  referred to as one of Indias most dramatic corporate sagas (Padmakshan, 2007). This closed the case of Rajan Pillai, however opened its empire and assets for auction. Group Danone grabbed this opportunity and entered the Indian market by establishing a joint venture with oldest Indian conglomerate Wadia Group. A marriage of two diverse entities was formed giving birth to two equal joint venture companies, UK registered Associated Biscuits International Holdings Ltd in 1992 and Wadia BSN in 1995. The Groupe Danone and Wadia together hold 50.96% in Britannia through Associated Biscuits International Ltd. The ABI Holdings, was a 50:50 JV between Groupe Danone and Wadia group. Nusli Wadia owner of the Wadia Group took over as a chairman for Britannia and Sunil Alag was appointed as the Managing Director. Sunil Alag was known as the Danone man as he was instrumental for Danone to join hands with Wadia. This new entity, Wadia BSN India, was meant to manufacture and sell food products and beverages in India, covering all Danone products, but the venture did not move. As per the Wadia BSN agreement signed in 1995, in case of a deadlock between the partners, Danone is obliged to buy all the shares of the Wadia group at a `fair market value. This agreement does not include Britannias holding firm, ABIH which has a separate agreement signed in 1992 and is subject to the British law (Chatterjee, 2007). Expect the unexpected On 29th June 2007, the French dairy major, Group Danone formally initiated arbitration proceedings to end its partnership with the Mumbai based Wadia group. The 15 years of foray came to an end leading to speculations of Danones growth in India. Eight days before the final declaration of end of relation of Danone and Wadia group the shares  of Danone on 21st June 2007 fell by 1.1 percent, to 57.42 Euros in Paris as Frances benchmark CAC 40 stock index dropped 1 percent (Saikat Ladka, 2007). Danone Secretary General,  Philippe-Loic Jacob said that We are addressing the current issues with our Indian partner, and this was a priority as Danone wished to continue developing its activities in India. It was revealed by both parties that this discontinuation was advantageous to both parties as Danone was no longer interested in the biscuits business line globally. Whereas The Wadia group having increased its stake in Britannia gained an opportunity to focus on its core business of Bisc uits. Britannias core business was always biscuits, where it enjoyed 38 percent in value and about 32 percent in volume in 2007 (Babu, 2007). Further, the Rs 6,500-crore  [2]  organised biscuit market in India was growing at 14-16 per cent per annum (Archana Rai, 2003). Issue 1: 2001 On 27th October 2001, Britannia formed a joint venture with Fonterra Co-operative Group of New Zealand, the worlds largest milk company, to explore the potential for dairy products (www.businessweek.com, 2009). Britannia took this stand even though it was associated with one of the most powerful leaders of dairy products-Danone. Fonterra was among the ten biggest dairy companies in the world and had integrated process where it included every part of the chain from procurement of milk to value-added products such as cheese and buttermilk (Krishnan, 2002). This was unlike as that of Danone who did market dairy products such as yoghurt, cheese and desserts. Issue 2: 2003 On June 04, 2003, Sunil Alag was ousted as a CEO, but it was claimed that Danone was not informed until the last minute. There were speculations that Nusli Wadia had realized that outsiders were seeing Britannia as a one man show and Mr. Alag was its face. Alagh took all the critical operational decisions and had shaken up a company associated with staid biscuit brands-like Goodday, Marie and Bourbon-by launching Pure Magic and Tiger (Archana Rai, 2003). Mr. Alag had a support from Danone as he was a strong link between the two companies.. Apart from being a successful CEO, Alagh was also flashy, flamboyant, with friends among the Page 3 crowd in Bangalore, Mumbai and Delhi. So its likely that he helped his friends in some way, as is common with most Indian CEOs. To oust Alagh, Wadia devised the idea of the audit report, the logic being Danone would not support a corrupt CEO (Archana Rai, 2003). An internal audit report, which was recently leaked to the media, did find that Alagh pro bably favoured ad agencies, media houses and ngos run by his friends. Other claims were that Wadia wanted to have a say in the company and eventually get his son, Jeh, on board (Archana Rai, 2003). Mr Alagh, 56, joined Britannia in 1974 and has been MD CEO for over a decade (Chakravarty Kurian, 2009). Issue 3: In June, 2006:  Danone registered the Tiger trademark in over 70 countries without prior consent  [3]  . Due to this Britannia demanded royalty from Danone for use of Tiger brand that was registered under them. The tiger brand was the strongest brand of Britnannia which corporate to 20% of the companys revenue  [4]  . To this Danone also asked Britannia for royalties for using its trademark recipes for Britannias product Little Hearts. Issue 4: In November, 2006 the Wadias dragged Groupe Danone to court over the French company picking up a minority stake in a Bangalore based bio-nutritional foods company Avestha Gengraine Technologies, through its subsidiary Daninvest.com SA (Sangameshwaran, 2007). This was in violation of the governments Press Note 1, 2005, which requires a foreign company to obtain the consent of its Indian joint venture partner before pursuing an independent business in a similar area  [5]  . Actions to be India The allegation of not informing Danones partner for picking up minority stakes of Avestha Gengraine Technologies was denied by Danone. A letter dated 10th May 2007 was sent to the Indian Government that it is not a joint venture with Britannia and its 25 percent shareholdings in the biscuit company is a joint venture with wadia group ABIH through UK and not India (Chakravarty, 2007). Hence, Danone claimed that it dint have any direct joint venture in India and hence the Press Note 1, 2005 was not applicable to them. However, to this the government repeatedly told Danone that it would require no objection certificate as per the press note regulation governing the joint venture between domestic and foreign market (Chakravarty Kurian, 2009). Shortly within few months, Danone had to address a court case in September 2007, for allegedly usurping the intellectual property rights (IPR). Vinita Bali the new managing director of Britannia, said: Danone paid 220 million rupees as fee for usin g the Tiger brand  [6]  . However, to this Danone asked Britannia to pay royalty for using its trademark recipe the brand Little Hearts. However this claim was turned around as Britannia had obtained Danones approval for it and was authorized to sell it elsewhere. Ironically the exchange of technical co-operation and intellectual property was approved during Sunil Alaghs tenure as Britannia CEO, who was known to share a good rapport with the Danone top brass (Vijayraghavan, 2007).  On April 14, 2009, Groupe Danone officially exited Britannia Industries by selling its entire 25.48 per cent interest to a Wadia Group company, Leila Lands, which indirectly held a similar stake in the biscuit firm  [7]  . In 2007, Danone sold its global biscuit business to Kraft Foods for à ¢Ã¢â‚¬Å¡Ã‚ ¬5.3 billion, enabling the American company to add the portfolio to its Nabisco cookies and crackers  [8]  . Danone position now in India Group Danone is now particularly keen on focusing on the dairy products in India. The Danone India, the firms fully-owned subsidiary in India, will manage the dairy and baby foods business, the water business will be managed separately through a new joint venture (JV) with Narang Hospitality Services, which is the distributor for Evian in India. Group Danone is particularly keen on the baby nutrition segment, especially after its $17 billion acquisition of Dutch firm Royal Numico, which made it Europes largest player in the baby foods category and the second-largest in the world after Nestle. According to Yakult group (http://yakult.co.in/), In 2005 Yakult Danone India (P) Ltd was formed with a joint venture between Yakult Honsha, Japan and Group Danone of France. The 50:50 Joint venture Yakults probiotic drink was launched in December 2007  [9]  . Conclusion Danones main motive to enter Indian market was to seek potential growth for its products. Indian market being complex and diverse, the best option Danone predicted was through Joint Venture. However Danone when coming out of the Indian joint venture certainly learnt about the social environment, consumer behaviour and organizational cultures in India. With this it also got aware factors of strategic asset seeking. The trail and turbulence in the Indian market undoubtedly lost focus of the firms orientation where its earlier core business was of Biscuits, Dairy products and beverages. However during its reign in India Danone completely mislaid its establishment in biscuit sector and ended up having its new portfolio of nutrional and baby products instead of biscuits. In 2007 it swapped its world number 2 position as producer of cereals and biscuits  for the same position in baby foods, having sold the biscuits division to  Kraft Foods  [10]  . The 15 years of learning also all owed Danone to change from its diversification strategy to being focused in its Business line. According to Comment/ Jarrell (1995) companies with decrease diversification show better result in the market. This is eventually being true with Danone, however adding its risk due to focused diversification. As observed in the case study, Danone did foresee growth in India. Also as per the Global Competitveness report [Exhibit 5] India ranked second in world which showed huge opportunity for the Danones growth. Danone assumed that the even though perceived distance of India and France and opposite, its establishment in India through joint venture would minimize any complexity. Moreover unperceived rules, regulations and laws of Indian company made the Danones existence in India more complex. However, one of the profound complexity Danone faced was adapting to the managements working ethics. India corruption index is more than double to that of France. Positioning the French company as not to be affected by the political sway was challenging. Lastly the Power Distance Index (PDI) according to Hoftedes model shows that India had higher power index than the France. The higher PDI states that there is unequality of power and acceptance of rule by higher authority. This lead to monopoly in the Indian joint venture by giving rise to diverging and setting of incoherent rules. However, the French had lower power index than India, stating that challenging and opposing inequality was within them. Eventually this was perceptible and which lead French Danone to break its joint venture with the Indian partner. Appendix Exhibit 1 Consolidated sales report according to business lines in 1995 Source: http://www.danone.com/images/pdf/10_danone.pdf Exhibit 2 Best sellers of Danones dairy range: Actimel and Activia Exhibit 3 DAIRY PRODUCTS: Bledina SA; Danone GmbH (Germany; 99.9%); Danone SA (Argentina; 99.5%); NV Danone SA (Belgium); Danone SA (Brazil); Danone Inc. (Canada); Danone SA (Spain; 55.7%); Danone Kft (Hungary); Danone SpA (Italy; 99.7%); Danone de Mexico SA de CV; Danone Sp zoo (Poland); Danone Portugal SA (52.8%); Danone A/S (Czech Republic; 95.1%); Danone Clover SA (South Africa; 66.8%); The Dannon Company (U.S.A.; 89%); Galbani (Italy; 90%). Beverages: Aguas de Lanjarà ³n (Spain; 78.5%); Aguas Minerales (Argentina; 50%); Alken-Maes (Belgium; 99.6%); Birra Peroni Industriale (Italy; 24.4%); Evian; Font Vella SA (Spain; 77.8%); Italaquae SpA (Italy; 91%); Kronenbourg; Mahou SA (Spain; 33.3%); San Miguel (Spain; 80.5%); Volvic. Biscuits: Bagley SA (Argentina; 91%); Bolshevik (Russia; 72.8%); Danone Cokolà ¡dovny A/S (Czech Republic; 49.1%); Danone SA (Brazil); Griesson-De Beukelaer GmbH Co.KG (Germany; 40%); Heudebert; Irish Biscuits (Ireland); The Jacobs Bakery Ltd (U.K.); LU; LU Benelux (Belgique) (Belgium; 99.6%); LU Benelux (Pays-Bas) (Netherlands; 99.6%); LU Espaà ±a (Spain); Papadopoulos (Greece; 60%); Saiwa SpA (Italy). OTHER: HP Foods Ltd (U.K.); BSN Emballage (44%); Amoy Food Ltd (Hong Kong; 90.3%); PT Aqua Golden Mississippi (Indonesia; 36.1%); Britannia Brands (Malaysia) SDN BHD (90.3%); Britannia Industries Ltd (India; 18.4%); Calpis Ajinomoto Danone Co Ltd (Japan; 25%); Continental Biscuits Ltd (Pakistan; 44.7%); Griffins Foods Ltd (New Zealand; 90.3%); Hangzhou Wahaha Co. Ltd (China; 41%); Shanghai Danone Biscuits Foods Co. Ltd (China; 54.2%); Shenzhen Danone Health Drinks Co. Ltd (China; 54.2%); Tangshan United European Haomen Brewery Co. Ltd (China; 63.2%); Wuhan Euro Dongxihu Brewery Co. Ltd (China; 54.2%); Danone International Brands Paris; Great Brands of Europe. Exhibit 4 The controversial tiger brand Exhibit 5 Source: Global competitiveness report, world economic forum (2009-2010) Link: https://members.weforum.org/pdf/GCR09/GCR20092010fullreport.pdf Exhibit 6 Source: Corruption Perception Index (2010) Link: http://www.transparency.org/policy_research/surveys_indices/cpi/2010/results