Free Essays on Four Elements Of Promotion

Four Elements Of Promotion Advertising: Advertising involves paid, nonpersonal communication through various media with the purpose of informing or persuading communication through various media with the purpose of informing or persuading members of a particular audience. Advertisings main objectives for marketers to inform, persuade, and to remind. Advertising falls into two broad categories, which are, product advertising and institutional advertising. Sales Promotion: Sales promotion is marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and dealer effectiveness. Sales promotions encourages interest from salespeople and consumer for both new and mature products, help introduce new products, encourage trial and repeat purchases, increase usage, neutralize competition, and reinforce advertising. Sales promotion complements advertising, and marketers often produce their best results when they combine the two. Public Relations: Public relations are an efficient, indirect communications channel through which a firm can promote products, although it serves broader objectives than those of other components of promotional strategy. It is the firm’s communication and relationships with its various publics, including customers, employees, stockholders, suppliers, government agencies, and the society in which it operates. Personal Selling: Personal selling is an interpersonal influence process that involves a seller’s promotional presentations conducted on a person to person basis with the buyer. Personal selling is a primary component of a firm’s promotional mix in certain, well defined conditions: 1. Consumers are geographically concentrated. 2. Individual orders account for large amounts. 3. The firms markets goods and services that are expensive, technically complex, or require special handling. 4. Trade ins are involved. 5. P... Free Essays on Four Elements Of Promotion Free Essays on Four Elements Of Promotion Four Elements Of Promotion Advertising: Advertising involves paid, nonpersonal communication through various media with the purpose of informing or persuading communication through various media with the purpose of informing or persuading members of a particular audience. Advertisings main objectives for marketers to inform, persuade, and to remind. Advertising falls into two broad categories, which are, product advertising and institutional advertising. Sales Promotion: Sales promotion is marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and dealer effectiveness. Sales promotions encourages interest from salespeople and consumer for both new and mature products, help introduce new products, encourage trial and repeat purchases, increase usage, neutralize competition, and reinforce advertising. Sales promotion complements advertising, and marketers often produce their best results when they combine the two. Public Relations: Public relations are an efficient, indirect communications channel through which a firm can promote products, although it serves broader objectives than those of other components of promotional strategy. It is the firm’s communication and relationships with its various publics, including customers, employees, stockholders, suppliers, government agencies, and the society in which it operates. Personal Selling: Personal selling is an interpersonal influence process that involves a seller’s promotional presentations conducted on a person to person basis with the buyer. Personal selling is a primary component of a firm’s promotional mix in certain, well defined conditions: 1. Consumers are geographically concentrated. 2. Individual orders account for large amounts. 3. The firms markets goods and services that are expensive, technically complex, or require special handling. 4. Trade ins are involved. 5. P...

Learn More About Inventer Thomas Elkins

Learn More About Inventer Thomas Elkins Dr. Thomas Elkins, an African-American inventor, was a pharmacist and respected member of the Albany community. An abolitionist, Elkins was the secretary of the Vigilance Committee. As the 1830s drew to a close and the decade of the 1840s began, committees of citizens were formed all across the north with the intention of protecting fugitive slaves from re-enslavement. As slave catchers sought fugitives vigilance committees provided legal assistance, food, clothing, money, sometimes employment, temporary shelter and assisted fugitives in making their way toward freedom. Albany had a vigilance committee in the early 1840s and into the 1850s. Thomas Elkins - Patents and Inventions An improved  refrigerator  design was patented by Elkins on November 4, 1879. He designed the device to help people have a way of preserving perishable foods. At that time, the common way of keeping food cold was to place items in a large container and surround them with large blocks of ice. Unfortunately, the ice generally melted very quickly and the food soon perished. One unusual fact about Elkins refrigerator was that it was also designed to chill human corpses. An improved chamber commode (toilet) was patented by Elkins on January 9, 1872. Elkins commode was a combination bureau, mirror, book-rack, washstand, table, easy chair, and chamber stool. It was a very unusual piece of furniture. On February 22, 1870, Elkins invented a combined dining, ironing table, and quilting frame. The Refrigerator Elkins patent was for an insulated cabinet into which ice is placed to cool the interior. As such, it was a refrigerator only in the old sense of the term, which included non-mechanical coolers. Elkins acknowledged in his patent that, I am aware that chilling substances enclosed within a porous box or jar  by wetting its outer surface is an old and well-known process.   Unique Folding Table A patent was also issued to Elkins on February 22, 1870, for a Dining, Ironing Table and Quilting Frame Combined (No. 100,020). The table seems to be little more than a folding table. The Commode The Minoans of Crete are said to have invented a flush toilet thousands of years ago; however, there is probably no direct ancestral relationship between it and the modern one that evolved primarily in England starting in the late 16th century, when Sir John Harrington devised a flushing device for his godmother Queen Elizabeth. In 1775, Alexander Cummings patented a toilet in which some water remained after each flush, thereby suppressing odors from below. The water closet continued to evolve, and in 1885, Thomas Twyford provided us with a single-piece ceramic toilet similar to the one we know today. In 1872, a U.S. patent was issued to Elkins for a new article of chamber furniture which he designated a Chamber Commode (Patent No. 122,518). It provided a combination of a bureau, mirror, book-rack, washstand, table, easy chair, and earth-closet or chamber-stool, which might otherwise be constructed as several separate articles.